Public Diplomacy and Media Research Paper Example | Topics and Well Written Essays - 3250 words

Public Diplomacy and Media - Research Paper Example Journalists operate within an ethical framework and are responsible for informing the society through media. Considering issues of propaganda stories, and factors like evidence gathering and working along with justice departments journalists may need to rely on press release statements, by quoting or printing their statements when informing the society. One, misinformation and lies to capture the public’s attention could discredit the journalists and media group they work for, least to mention the violation of the code that governs media reporting. Though the demand for news is high, accuracy and authenticity are also critical. Second, in such time when public relations has risen and embraced by many institutions, journalism seems to be shrinking; most journalists would seek out certain information from organizations’ publicity agents while internet technology gives an opportunity for PR to now bypass the press and get to directly communicate to the public.The western d omination in the media sphere has shaped and influenced foreign publics for quite a long period, which links it to its hard power and advantages over other countries. However, other countries have risen and developed strong means of persuasion capable of influencing the public discourse beyond their State boundaries through international broadcasting and cultural diplomacy other than the traditional government related policies. International broadcasting: Global influence has been achieved in the broader sense.